11 Best Local SEO Software Tools for local traffic (2024)

As a small business owner, you may be wondering how to get your website to rank higher on search engine results pages. Fortunately, many local SEO software tools can help your business get found online.

Local SEO is a type of search engine optimization that helps businesses rank higher for location-based keywords to get more organic traffic.

This is important because 46% of all searches on Google have local intent.

Many factors go into local SEO, including your business name, address, and phone number (NAP), as well as your website content, backlinks, and online reviews.

While it may seem like a lot to take on, local SEO software tools can help you with many of these tasks.

To help you choose, we’ve compiled a list of the 11 best local SEO software tools that will get you more local search visibility.

Best Local SEO Software Tools Overview

Here is a quick overview of the best Local SEO software platforms for small businesses in 2024. I go into more detail about why I recommend these tools later in this article.

Whitespark - Robust location-tracking tool

SEMrush - Best for on-page optimization

Synup - Effective software for business reputation management and automated workflows.

Moz Local - Best for business listing tracking

BrightLocal - Best all-in-one Local SEO software

Google Business Profile - Free Google Business Listing Tool

Local Falcon - Best for Google Maps rank tracking

Mangools - Best user-friendly SEO suite

Google Analytics - Free Analytics Tool

SE Ranking - Best cost-effective SEO software

Local Viking - Best for GMB management

What are the best local SEO software tools?

We've put together a list of the best local SEO software platforms based on factors like features, ease of use, and pricing. Here are the 11 best local SEO tools for your small business.


Best Local SEO Software

Whitespark began as a website design business and now the firm subsequently grew into a specialized SEO software company that offers SEO and listing services to help businesses improve their local search rankings.

Whitespark offers a wide array of services, including Google Business Profile management, website optimization, listings management, link building, rank tracking, and more.

Whitepark Highlights:


Best Local SEO Software

Pricing varies depending on the type of services you need, but there are recommended monthly plans for small business owners to get started.

You can get started with the Local Rank Tracker for $25 a month.

Other pricing options include:


Whitespark is a great SEO tool for small business owners that want to improve their local rankings. With the Local Rank Tracker tool, you can get specific with your geo-coordinates and see how well you're ranking.


Best Local SEO Software

SEMrush is a powerful and versatile competitive SEO platform for online marketing, from Local SEO and PPC to social media and content marketing.

Many leading brands like Amazon, Tesla, Quora, Walmart, and Samsung rely on SEMrush to monitor their competitors, do keyword research, and track their brand mentions across the web.

SEMrush provides insights and tools to help you get ahead of your competition. 

SEMrush Highlights


Best Local SEO Software

SEMrush offers a free account with limited features and three paid plans starting at $119.95/month.


SEMrush is a great all-in-one tool for small business owners that want to catapult their local SEO rankings. The On-Page SEO Checker will give you a website analysis so you can start improving your local SEO strategy.


Best Local SEO

Founded in 2013, Synup is a cloud-based marketing platform that enables businesses of all sizes to manage their local SEO, monitor online reviews, and simplifies complex workflows to save time.

With Synup, you can track your brand’s online mentions, get insights into your competitor’s marketing strategies, and monitor your website’s SEO health.

Synup Highlights:


Although Synup doesn't display a pricing model on its website, pricing starts at $30 per location according to online research. You can register for a free trial.


Synup is a great local SEO tool for businesses that want to streamline their work processes, engage with their customers, and build a strong business reputation.

Moz Local

Best Local SEO Software

Moz Local is an SEO tool that will help your business to improve its local search visibility. It does this by optimizing your business listings for local searches and managing your online reviews.

This local SEO tool also provides you with insights into your local search performance, so you can measure your progress and make any necessary adjustments for your local search marketing efforts.

Moz Local Highlights:


Best Local SEO Software

Moz Local offers three paid plans starting at $14/month per location.


Moz Local is a great tool for businesses that want to improve their local SEO visibility and online reputation. Its local business listing management tools will make sure your listings are optimized and updated.


Best Local SEO Software


BrightLocal is a popular local SEO tool that has been around for over a decade and has always enabled businesses to track, manage, and improve their local SEO presence.

The platform provides many local SEO tools, including review management, listing management, and local citation building.

BrightLocal also offers a range of resources to ensure users understand and improve their local SEO performance, such as local search guides, webinars, and blog posts. 

BrightLocal Highlights


Best Local SEO Software

BrightLocal has several different monthly plans and services you can choose from.

The all-in-one services include:

Other Services:


If you looking for an all-in-one solution that will help you get more local web traffic, then BrightLocal is a great tool for managing all aspects of your local SEO efforts for your small business.

Google Business Profile

Best Local SEO Software


Google Business Profile is a free listing that allows your business to control how it appears on Google Maps and Search.

By creating and verifying a Business Profile, your business can expect to see an increase in traffic and engagement from customers.

Creating a profile is simple and only requires basic information such as the business name, address, phone number, category, and hours of operation.

Once the listing is created, you can add photos, descriptions, and more to help attract customers for your business.

You can also respond to customer reviews, helping to build trust and credibility.

Google Business Profile Highlights:


Google Business Profile is free to use. All you have to do is create a business profile account to get started.


Google Business Profile is an excellent way to promote your business and reach potential customers.

It is quick and easy to set up, and it provides a lot of features that can be customized to your needs.

It's free to use, and it integrates well with other Google products. 

Local Falcon

Best Local SEO Software


LocalFalcon is a robust multipoint local rank tracker that tracks Google Maps positions and boosts local visibility for business owners.

It also allows any business to get an aerial view of different scan points within a specific mile radius so you can get a sense of local rankings and competitor insights.

This tool is designed to keep you up to date on your current position so you can monitor and track your search engine rankings.

LocalFalcon also has a credible reputation for providing accurate data from its data aggregators and making it simple for users to understand so they can make informed decisions based on high-level analysis.

Local Falcon Highlights:


Best Local SEO Software

Plans start from $24.99/month to $199.99/month for premium service.

You can start with a free trial that gives you 100 credits and instant access to features like multi-point scans, competitor reports, auto scans, and position ranking reports


LocalFalcon helps businesses improve their visibility on Google Maps. It provides users with data about local search keywords, competitor information, and listing optimization tips.

This is a valuable tool for businesses looking to improve their local SEO. It's easy to use and provides valuable insights into the local search landscape.


Best Local SEO Software


Founded in 2014 as just keyword research a tool, Mangools is a suite of SEO tools that help you with keyword research, SERP analysis, rank tracking, backlink analysis, and SEO metrics.

These tools are designed to be easy to use and understand, so even if you're new to SEO, you can get started quickly.

With Mangools, you can find profitable keywords, track your rankings, and check your backlinks.

You can also spy on your competitors to see what they're doing and how they're ranking.

And if you need help, there are comprehensive guides for each feature within the Mangools platform so you'll never get stuck.

Mangools Highlights


Best Local SEO Software

The Basic Plan starts at $29.90/month and you can save 35% with annual plans. Mangools offers a 10-day free trial so you can get started right away without a credit card.


Mangools is a user-friendly tool that provides all the features you need to rank higher in search engines.

The interface is straightforward to use, and the support team is always available to help you with any questions you may have.

Mangools also offers a free trial so you can try out the features before you commit to a paid plan. 

Google Analytics

Best Local SEO Software


Google Analytics is a free web analytics tool that gives you insights into your website traffic and marketing effectiveness. 

By adding a few lines of code to your website, you can track how many visitors you have, where they come from, what pages they visit, and how long they stay on each page. 

Google Analytics also provides data on which keywords are used to find the website, and which links are clicked on the most.

By understanding this data, you can make changes to your website that will help you to attract more visitors and improve their experience.

Google Analytics Highlights


Google Analytics offers a free plan that comes with all of the necessary tools for any small to medium size business that wants to track its key metrics.

There is also a paid version (Google Analytics 360) that's more tailored for larger companies and enterprises.


Google Analytics is a great way to track and analyze your website traffic. By setting up goals, taking advantage of the different reports, and segmenting your data, you can maximize its usefulness and get actionable insights into your website traffic - for free.

SE Ranking

Best Local SEO Software


SE Ranking is a cloud-based platform that provides users with a comprehensive set of tools for tracking, analyzing, and improving their website's search engine optimization.

The platform includes a keyword research tool, competitor analysis tool, and rank tracker, as well as a range of other features.

SE Ranking is designed to help users improve their website's visibility in search engines, and the platform offers several features that make it an ideal solution for both small businesses and larger enterprises.

SEO Ranking is a cost-effective way to boost your website's search engine optimization, and the platform's suite of tools will help you to achieve better results in a shorter amount of time.

SE Ranking Highlights


Best Local SEO Software

The Essential Plan starts at $39.20/month, the Pro Plan (most popular) starts at $87.20/month, and Business Plan starts at $191.20/month.

You can sign up for a 14-day free trial with no credit card required.


SE Ranking is a cost-effective solution for local SEO. It offers a suite of tools to help any business improve its organic search visibility, including keyword research, site auditing, and competitor analysis.

Local Viking

Best Local SEO Software


Local Viking is designed to manage and optimize Google Business Profiles to boost local SEO rankings.

It allows you to manage any aspect of GMB including scheduling GMB posts, local rank tracking, GMB photo scheduling, and review management.

Since 2018, the company has managed over 300,000 listings worldwide.

Local Viking Highlights


Best Local SEO Software

Local Viking offers affordable pricing starting at $20/month for 1 GMB listing to $149/month for 70 GMB listings.

Although they do not have a free trial, they have a live demo available and a 100% money-back guarantee.


Local Viking makes managing your GMB very simple and helps businesses boost local visibility.

From reviews and local listings to scheduling GMB posts and photos, you can manage this all from one convenient platform.

Frequently Asked Questions

What is Local SEO?

Local SEO is the process of optimizing your website for local search results. This can be done through various methods such as optimizing your website's content, building citations, and creating a GMB profile.

What are the benefits of Local SEO?

There are many benefits of Local SEO including increased traffic, higher conversion rates, and improved brand visibility.

What is the best Local SEO software for small businesses?

All of the software platforms listed in this article are great options for small businesses. However, we recommend BrightLocal and SE Ranking as the best overall solutions.

Do I need to use Local SEO software?

If you want to improve your website's ranking in local search results, then we recommend using a Local SEO platform. However, if you're just starting, you may not need to use a Local SEO platform right away. You can always add one later as your business grows.

Why is Local SEO important for my small business?

Local SEO is important for small businesses because it can help you increase your website's ranking in local search results. This, in turn, can lead to increased traffic and higher conversion rates.

Is Local SEO dead?

The local SEO movement has a thriving existence now: Its relevance today was the most recent. Perhaps more important. More than half of internet traffic is generated by organic search now.

Wrapping up

Local SEO is vital for small businesses, especially in 2024 and beyond as the digital landscape continues to spread wider and wider.

If you want to make sure your small business is visible online, investing in local SEO is a must. The good news is, there are a lot of great local SEO software tools out there that can help you with this.

In this blog post, we listed 11 of the best local SEO software tools currently available.

There are paid and free SEO tools on the list that you can utilize right now to start ranking in major search engines like Google.

Do you have any questions about these tools? Let me know in the comments section and I'll be happy to answer them.

Thanks for reading!